Lufax chief product officer Jeff Li spoke about the roles of data, artificial intelligence, and machine learning in wealth management at the inaugural Greater China Alternative Investments and Alternative Data Conference organized by the Beryl Consulting Group and Global Tone Communication Technology (GTCOM). "Lufax conducts its business completely online. Our interactions with customers are mainly achieved through mobile apps," explained Li. "This makes behavioral data all the more valuable and imperative." Instead of constructing customer profiles through in-person meetings, Lufax leverages behavioral data generated from the use of its platform, as well as official and public data to formulate a multi-dimensional risk profile, where risk attitude, capacity, and appetite combine to inform the determination. The system takes into consideration the biographical, financial, and lifestyle information customers voluntarily enter themselves to understand and anticipate their wants and needs, and project their future investment paths.